tempo.fit shop experience
A brand new digital storefront.
SUMMARY
Tempo doesn't just need to sell a free weight system and a monthly software membership -- we need to engage customers with an aspirational lifestyle oriented around their fitness & wellness goals.
Our storefront needed a refresh that educates customers clearly on what they are purchasing, and inspires them to envision Tempo fitting neatly into their hectic lives.
MY ROLE: DEC 2021 - JUN 2023
Core product designer for the eCommerce pod.
Because this effort included a full brand refresh, I worked closely with brand marketing & creative direction teams.
And of course, nothing could be possible without the magic of engineering and product partners.
🚀 Our new site experience launched June.
WHAT'S NEXT?
We're moving fast and have lots of design & storytelling improvements scoped for the next quarter.
We've also got user sessions and clickthrough analytics rolling in -- I'm looking forward to diving into how this data can inform our next rounds of design improvements.